Mahalini Raharja was playing in the sand with her daughter, Selina, in a TikTok video that circulated Tuesday, July 21, 2026, when one detail on her feet caught the internet's eye: thin maroon straps that Wolipop identified as the Hermès Miss sandal, priced at €970, or roughly Rp20.1 million.

The clip, posted on the account @mahaliniiraharja, also showed her husband, Rizky Febian, as the family vacationed at the beach. Mahalini wore a dusty pink halter top with pleated detailing, wide ivory pants, a gold watch and small earrings, before sitting down to play in the sand and murmuring, "makan makan makaaann." Wolipop published its report at 8:30 a.m. Jakarta time, based on a screenshot of the video.

The Miss is one model in Hermès' footwear line, with thin calfskin straps and a miniature Kelly buckle at the front that serves as the house's signature marker. According to the official Hermès website, the Rouge H version Mahalini wore has a matching red sole and leather edging, a 0.6 centimeter heel, and is made in Italy.

Why did this simple sandal draw attention?

The sandal stood out because it looks almost identical to an ordinary flip-flop, yet costs more than Rp20 million and carries a detail that only people fluent in Hermès' visual code would recognize: the mini Kelly buckle on the front strap. That contrast, an everyday moment of a parent playing in the sand with her child against an item worth tens of millions of rupiah, turned a casual post into a talking point.

A price hike that wasn't isolated

PurseBop reported that the Miss sandal launched for spring/summer 2026 at €950 before rising to €970, a 2.1 percent increase within its own launch year. Using the implicit exchange rate from Wolipop's conversion, that €20 difference works out to about Rp414,000.

The increase wasn't a one-off. PurseBop noted that in the same period, the Oran rose from €625 to €635, the Oasis from €675 to €690, and the Chypre from €760 to €790. The sandal behind Mahalini's moment, in other words, climbed in price alongside most of Hermès' sandal line through 2026.

Is Rp20.1 million the official price in Indonesia?

No. That figure is Wolipop's conversion of the official European price of €970, not the retail price at Hermès stores in Indonesia. The rupiah value moves with the daily exchange rate and may not include tax or cross-border transaction costs, so the final price a buyer pays in Indonesia could differ from that converted figure.

The video also doesn't confirm where or how the sandals were acquired. What can be confirmed is only the specification and price listed in Hermès' official catalog, and the model identification Wolipop published based on visual resemblance.

Accessory as language, or a tedious formula?

Mahalini's looks are often read through the lens of quiet luxury: neutral colors, loose cuts, and brand details that only show up on close inspection. That aesthetic is often praised as a kind of sophistication that doesn't need a big logo to be recognized.

Not everyone agrees. Jonathan Anderson, Dior's creative director, holds the opposite view. In an interview with Esquire, he called quiet luxury a stifling, boring concept, comparing it to carbon monoxide. "I find quiet luxury a very stifling, boring concept. It's like carbon monoxide," he said. The critique suggests that minimalism worth tens of millions of rupiah isn't a neutral category: it can read as subtle sophistication, or as a formula that has lost its nerve.

For Mahalini's sandals, what remains is the fact itself. A buckle the size of a fingernail separates a sandal worth millions of rupiah from an ordinary flip-flop, and only an eye trained on Hermès details would have caught the difference from the start.